Hideki Aono

Context

Make performance data easier to interpret at a glance.

Investors need to understand how their portfolio is moving without reading dense tables first. The experience brings trend, time range, and contribution data into one responsive story.

Role

Shape the dashboard hierarchy and responsive UI patterns.

The work focused on chart readability, account-level performance signals, mobile adaptation, and production-ready interface patterns that could scale across financial views.

Design Decisions

Trend clarity and comparison behavior guided the layout.

• Prioritized the chart as the primary decision-making surface.
• Grouped time filters and performance metrics so users could compare quickly.
• Designed mobile views to preserve the same story without shrinking every detail.
• Balanced data density with white space, clear labels, and simplified scan paths.

Context

Give hospitality teams fast access to identity and service cues.

The concept explores how a mobile product could help teams recognize staff, validate status, and act on guest or member context in a high-touch hospitality environment.

Role

Define the mobile UI language and premium service narrative.

The work centered on product concepting, screen composition, profile states, visual hierarchy, and a polished interface direction that feels secure, quick, and elevated.

Design Decisions

Status, portraiture, and action clarity carried the experience.

• Used large profile imagery to make identity recognition immediate.
• Built status labels and verification states into the card system.
• Kept primary actions prominent so staff can act quickly in motion.
• Used a dark, premium palette to support a luxury hospitality feel.

Context

Turn workforce signals into a leadership-ready dashboard.

Teams need a way to understand organizational sentiment, collaboration health, and engagement patterns without losing the nuance behind the data.

Role

Translate people data into a clear product story.

The design work focused on dashboard composition, metric grouping, comparative reads, and a visual system that helps leaders scan insights without feeling overwhelmed.

Design Decisions

Comparison, legibility, and narrative hierarchy came first.

• Organized key health indicators around quick comparison moments.
• Used color and chart weight to separate positive, neutral, and risk signals.
• Kept the interface dense enough for analysis while still feeling executive-ready.
• Framed the data as a story about people, teams, and change over time.

Context

Make a loyalty transformation feel instantly understandable.

The work needed to communicate a future-state program in a way stakeholders could quickly understand, remember, and rally around.

Role

Build the visual story and motion-ready system.

The direction connected brand energy, simplified product moments, storyboard logic, and visual assets that could support a concise transformation narrative.

Design Decisions

Brand recognition and simplicity drove the treatment.

• Used recognizable Dunkin visual cues to anchor the story immediately.
• Kept forms bold and graphic so the concept could work in motion.
• Reduced the loyalty idea into simple moments that could be sequenced clearly.
• Balanced playful energy with a polished presentation style for stakeholders.

Context

Reduce friction in a complex enterprise onboarding journey.

Banking onboarding can involve multiple stakeholders, documents, approvals, and handoffs. The experience needed to make progress, requirements, and next steps easier to understand.

Role

Translate process complexity into guided product direction.

The work brought structure to onboarding flows, content hierarchy, visual communication, and stakeholder alignment around a more guided experience.

Design Decisions

Progress, trust, and handoff clarity shaped the system.

• Clarified where users are in the onboarding process and what comes next.
• Grouped complex requirements into more manageable steps.
• Supported enterprise trust through restrained visual design and clear labeling.
• Designed the story so product, business, and implementation teams could align.

Context

Make the end-to-end experience visible to the whole team.

Journey maps and blueprints help teams see how customer needs, channels, internal systems, and service moments connect across the full experience.

Role

Map the experience from user need to operating model.

The work translated research, touchpoints, pain points, and future-state opportunities into artifacts that could guide product, service, and stakeholder decisions.

Design Decisions

Alignment artifacts need structure, not decoration.

• Separated customer actions, backstage systems, and team responsibilities.
• Used a clear visual path so complex journeys could be read quickly.
• Highlighted moments of friction and opportunity without overloading the artifact.
• Created a format that could support workshops, planning, and product direction.

Context

Translate research insights into tools teams can actually use.

The toolkit turns behaviors, motivations, and mental models into clear visual archetypes that support empathy, alignment, and more informed product and service decisions.

Role

Design the archetype framework, characters, and layout system.

The work included character illustration, page composition, systemized layouts, and scalable assets for print, tablet, desktop, workshops, and stakeholder communication.

Design Decisions

Empathy tools need to feel clear, human, and repeatable.

• Created distinct archetype personalities that made research easier to remember.
• Balanced illustrated character moments with concise behavioral and mindset details.
• Built layouts that could scale across presentations, workshops, and digital formats.
• Used the system to bridge research, product strategy, and service design conversations.